The app is often used as a hookup app. Originally incubated inside Hatch Labs, the app was launched anti cheating dating sites 2012. By 2014, it was registering about one billion “swipes” per day. Tinder was founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Alexa Mateen, Dinesh Moorjani, and Whitney Wolfe, who later left Tinder to start Bumble.

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Tinder was then seeded at numerous college campuses and then expanded to other college campuses. As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day. The average user would generally spend about an hour and a half on the app each day. Companion apps were being developed by different companies allowing users to, for example, use the user’s heart rate to determine which direction to swipe instead of the user swiping with their hands. In October 2015, Tinder released the Super Like feature worldwide. This allows non-Tinder Plus users to Super Like one profile every 24 hours for free. Tinder Plus users have up to five Super Likes a day.

Instead of swiping right for a profile, the user swipes up. As of November 11, 2015, Tinder’s “Moments” feature had been retired. In September 2016, Tinder invested in Vina, a social network where women can meet and nurture new friendships. Tinder Boost was tested in September 2016 in Australia, and went live worldwide in October 2016. The Boost feature lets the user have the top profile in the area for thirty minutes. Users receive up to ten times the amount of profile views while boosting.

Tinder Plus users get one free Boost a month. If users do not have Tinder Plus or want more Boosts, they can be purchased in the app. In October 2016, Tinder announced it was opening its first office in Silicon Valley in hopes to better recruit technical employees. In November 2016, Tinder introduced more options for users to select their gender. In the app’s settings, users have the option to type a word that suits their gender identity. Users also have the option to have this displayed on their profile or not.

This feature was released for the US, UK, and Canada. In March 2017, Tinder launched Tinder Online, a web-optimized version of the dating app so people can access Tinder at their desktops. Initially, It was only available in Argentina, Brazil, Colombia, Indonesia, Italy, Mexico, Philippines and Sweden and didn’t include special features such as Super Likes or Tinder Boost. In June 2017, Tinder launched Tinder Gold, a members-only service, offering their most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls. This is an optional service offered to Tinder Plus users that costs an additional fee their paid subscription. On August 6, 2018, the Match Group announced Tinder had over 3.